How is digital transformation aiding business development? At last year’s Summit panel session chaired by Marta Arsovska Tomovska - Consultant for Digital Innovation, ITU & Board Member at the UN World Summit Awards, Macedonia, leading domestic and foreign experts talked about the importance of using digital tools/ technologies in the successful working of businesses. One of the panelists, Christian Rupp - Spokesperson of the Federal Platform Digital Austria, stated that AI and cloud computing are not new, but they are reaching a level of maturity where they are changing the practices of SMEs. AI and cloud are no longer just the tools of big IT companies. Digitization needs to be translated for SMEs as well.