No two waters are alike. That is the stand that made Izaac Trpeski, with over 16 years of experience, in 2015 to start his own start-up company, ORO Luxury Water. ORO Luxury Water is a precious, rare resource with naturally occurring carbonation and uniquely high in magnesium mineral. With receiving gold medal for world-best naturally sparkling water, Mr. Trpeski is putting Macedonia “on the map”. While implementing a unique strategy of outside-in promotion, with the support of the uniqueness of the Macedonian water, Izaac Trpeski sees this as an action on giving back to the community.