Imagine if all cars are going to be self-driving and self-parking? People will no longer have the ownership of a car and it would most probably become a service that you are going to rent. Electric vehicles are going to change the ways of transportation and the industries connected to it. In the last 100 years, only 5 companies have entered the car industry and survived. With the entrance of the electric and driverless cars on the market, this is changing with far-reaching impacts. Rimac is an electric car maker, which means working on the cutting edge, so a continuous learning is a must! It is part of the culture (rather than being systematic). Aco Momcilovic, Rimac Chief Human Resources Officer, says that recently many of their candidates have PhD in some field, however they are always open to candidates that have passion and hands-on experience in automotive industry, even if they don’t have official education. He emphasizes that worse than the fear of failure is the hatred of successful people in the Balkans.