Transforming cultures in order to improve performance and give us the rewards we all seek individually and collectively. This is the topic Jim Dunn, Regional CEO at the Pacific Institute, UK has covered at the Macedonia Economic Summit 2015. The culture is the key driver of performance – not only within organizations, but communities and sometimes even nations too. Culture is more important than vision or strategy. You can have the biggest plans, but if the culture doesn’t support it, it will not happen. As culture being the biggest contributor to overall performance with up to 76%, learn where the key to changing culture lies and why leadership effectiveness and culture might have the biggest correlation in one organization.