In this short yet powerful talk, Lou Naumovski talk about his 35 years of business career, and how all started from his earliest age. Illustrating the experience he acquired during the years, he bases his talk on a few important lessons that anyone can find useful in their lives. Starting from the fundamental importance of ones’ culture, all the way up to the need of personal integrity and values that need to be propagated to the employees and counter-parties. The power of communication is necessary, as well as respect and value towards everybody, no matter where they come from. With few examples on learning how to react to circumstances, Mr. Naumovski wraps his address with an answer on the question can leadership be learned.